A marketing idea for IPFire

Hi Michael,

First of all, I would like to apologize if our idea, which later became an activity, upset you; that was absolutely not my intention. I also want to clarify that I do not wish to stir up any controversy with you or through this medium. I just ask you not to misunderstand what I have written, and I apologize if my English is not as perfect as yours.

However, I wanted to make some clarifications regarding the activity that the Italian community has started. This post, where I outlined our idea—born after several discussions with members of the Italian community and in response to some requests that emerged during our presentations of the solution—dates back to January 9. After that post, there were further comments from users where I presented the idea, up to my last intervention showcasing some logos that some users had previously shared. This continued until February 11, when another user wrote that the penguin logo is “dead,” leading to a debate among some users, and concluded with my post on February 12, just six days ago.

Up until that point, no one took the trouble to tell us that you had already considered the idea and discarded it for various reasons, either on the forum or privately, if necessary. Consequently, the Italian community decided to move forward with the project independently. The chosen platform has been tested by an acquaintance of ours, and we have analyzed some products, particularly sweatshirts and t-shirts; the quality of the material is good and corresponds to the price paid. We were not able to verify the quality of all the proposed products, but we are confident that they reflect the samples we saw and touched.

Now let’s talk about the penguin logo, which you have eliminated. I believe it is now clear to everyone; we got to know IPFire with that logo, and although it has been “dead” for a while, many users still use it as their profile picture and recognize the product just by seeing it. Allow me to make a comparison that I hope conveys the idea: let’s take three brands. The first is BMW, which over the years has changed its logo while keeping it current, without losing its original meaning.

The second is Microsoft, which completely severed ties with the past, keeping only the name (which we’ll skip over).

The third is Alitalia, whose logo, born in 1969, is still relevant and recognizable.

I believe the reason Alitalia has never changed its logo, unlike the others, is that it instantly conveyed what it offered, becoming ingrained in everyone’s memory. The same goes for BMW; their logos change minimally to remain memorable, evoking the engine of airplanes. I will be very happy if one day a beautiful and appealing logo representing IPFire comes along, but until then, I think the old logo will remain in our hearts.

Moving on to the more delicate issue of financial contribution: I agree with you that having someone willing to donate €10 a month is ideal; if they can’t, even just €10 is perfectly fine. However, there are many users who are not willing to donate anything, neither €10 a month nor a one-time donation. During the Hackinbo event, we met many people; some were interested and began to follow the community, while others, merely curious, were willing to buy a €20 t-shirt to contribute to the project.

The idea is precisely this: not to eliminate funding coming from users, since those must remain as important pillars of the community, but to introduce a new method of financing for all those who, for various reasons, wouldn’t donate but would be willing to buy a gadget with the logo, perhaps just because they like it, ignoring what lies behind it.

I conclude by addressing some questions you raised about the feasibility of the project. The chosen platform handles everything: printing, shipping, claims, and returns. It is certainly less convenient than printing ten t-shirts and managing the shipping independently, but as you said, we are not equipped for this, and ultimately it would not be advantageous for anyone.

That the commerce is managed from Italy is quite clear; if it wasn’t, I will try to make it more evident to avoid misunderstandings. Regarding the new IPFire logo, as I mentioned in my post, I considered some logos that certain users had uploaded on the forum and referred to them that way. I will commit to changing it as soon as possible with another name, and we would be happy to propose materials with the official new logo, should you authorize us.

I’ll stop here; I leave the final decision to you and the team. If you believe our idea is not suitable for IPFire, just let us know, and I will proceed to withdraw from the agreement with the e-commerce company. I await your decision on how to proceed, either on the forum or privately; choose the most appropriate tool. If you have any questions or doubts, feel free to contact me.

Take care and have a good evening!

Hello,

thank you. I don’t however think that there is a misunderstanding here. I believe that I understand what you are saying.

I wasn’t aware of any external conversations anywhere. How am I supposed to tell you?

Receiving silence on the forum either means that people don’t understand what you are asking for, or might not be interested, but I would not usually take this as agreement.

I can certainly remain in your hearts, after all, this has indeed been our logo for a very long time and it won’t go away entirely.

But the three examples that you are bringing forward are absolutely confirming why we have changed the logo. They have all made the same step that we have done here:

  • Flat (not three-dimensional)
  • No shadows
  • No gradients - or a very simple colour palette

Look at BMW from 1997 to 2020 for example. Alitalia never had to remove those things because it never used them in the first place. My assumption is that a train company prints their logo on everything, so it has to be recognisable and clear. And even on things that are more or less “cheap” - like straws, bags, leaflets - you don’t want to spend any money on expensive printing. Hence they never had complicated requirements at any time.

Where is the contribution here? They bought a t-shirt and they did not donate. They are not the same thing. This is very important to me, that people understand this.

If you take the pricing of the biggest printing company (just assuming that they are competitively priced because this is a very competitive business), you will spend 11.90 EUR on the t-shirt alone. A blank t-shirt. Nothing on it. The cheapest they have to offer. If you then want to print something on the front, it will cost you another 8 EUR. It does not seem to matter how big or small this is as most of the cost here is labour and not the fabric or ink.

That is already a total of 19.99 EUR. Assuming that shipping is being charged separately, this will therefore cost at least 20 EUR, including shipping maybe 25-30 EUR.

The provider that you have chosen charges 26.64 EUR for the t-shirt not excluding shipping. In your shop, the t-shirt is available for exactly that price. After you have paid for the t-shirt, you will therefore have 0 EUR. Where is the donation now?

I know that all of them have the option that you can set pricing. You could indeed say that you want to charge an extra 10% or have a fixed price for a t-shirt that is much higher. But then the t-shirt would cost the buyer even more money. And to get to the included donation of 10 EUR that you are proposing would cost 36.64 EUR. Plus shipping of another 4.97 EUR to the EU, you are now on 41.61 EUR.

How many of these will you now sell at this price? I don’t think it is a lot.

It has also once been proposed that people who donate 50 EUR will automatically get a t-shirt. Doing the maths again would mean that the majority of the money is then spent on the t-shirt. And this does not even include overheads like handling all of this, setting this up, subscription fees in some shops, credit card transaction fees, accounting and taxes.

So, please tell me how in any way this could be a way to fund the project? If anything this is a gift shop that does not even fund itself.

They don’t handle any of the legal stuff for you. Running an online shop in Europe is a minefield. This shop does not even comply with the most basic requirements.

You might not be, but we have a full-blown warehouse and worldwide logistics to ship appliances. Adding a couple of t-shirts would not be a problem. This could also be an option to actually make this all profitable.

On this page, there is nothing that says “IPFire Italia”. The only word I can see is “IPFire”. There is also nowhere where I can find who the actual seller is. You will need this according to the latest EU E-commerce legislation. I am not a lawyer, and this conversation is already getting heavy out of hand, but you need to check these things or you might be fined.

Therefore please fix these things now.

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Greetings everyone!

I wanted to take a moment to talk to you about the recent decision to close the store. As I mentioned in a previous post, I do not intend to engage in discussions or controversies regarding this choice. The closure will take place in the coming weeks, and before the definitive deletion of the account, if there have been any sales, we will do our best to provide feedback on the sold items and the accrued earnings. Furthermore, it is planned that the value of the sales will be donated as part of our commitment to the community.

I sincerely apologize for any inconvenience this situation may have caused. Our intention was to contribute positively to the growth of the community by supporting new initiatives and activities. We knew that every choice involves responsibility, and for the future, we promise to reflect more attentively on every step we take.

Thank you all for your support.

hello everyone
today as promised I have finished closing the store created to sell IPFire merchandise
as I promised and for total transparency, in the 10 days that it remained open nothing was sold
I attach an image as proof