# Project logo reformulation suggestion **URL:** \ **Category:** Community\ **Created:** [29 May 2023 06:58 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815 "2023-05-29T06:58:02Z")\ **Posts on this page:** 9\ **Page:** 1
**Author:** ![cadunico](https://community.ipfire.org/user_avatar/community.ipfire.org/cadunico/32/7658_2.png) [@cadunico](https://community.ipfire.org/u/cadunico)\ **Post date:** [29 May 2023 06:58 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815/1 "2023-05-29T06:58:02Z")
Hello everybody, I’m known in the Free Software world as Cadunico, I’m a Brazilian designer who likes to help Free and Open Source projects with my skills. I have just found out about your project and I identify with the cause a lot. For this reason, attached to this post is a suggestion for reformulating the logo. Hope you like it! A hug to everyone!! ![logotipo](https://community.ipfire.org/uploads/default/original/2X/2/2d3f53eed92d83b239e35db2e6f76b6cc2b9bc23.png) ---
**Author:** ![bbitsch](https://community.ipfire.org/user_avatar/community.ipfire.org/bbitsch/32/7420_2.png) [@bbitsch](https://community.ipfire.org/u/bbitsch)\ **Post date:** [29 May 2023 07:24 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815/2 "2023-05-29T07:24:55Z")
@cadunico , welcome to the project. Thank you for your suggestion. In my opinion, your design opens a new look at our project. But - the name IPFire isn’t easily readable ( for me 😉 ) - our ‘old’ logo expresses more clearly the nature of our product ( a Linux system -Tux- named IPFire ) As always, artwork is a case of personal preferences. Bernhard ---
**Author:** ![sec-con](https://community.ipfire.org/user_avatar/community.ipfire.org/sec-con/32/15621_2.png) [@sec-con](https://community.ipfire.org/u/sec-con)\ **Post date:** [29 May 2023 07:39 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815/3 "2023-05-29T07:39:11Z")
I agree with Bernhard about readability. Tux should be there, or is it a pigeon in the white flames, and I have previously suggested a simplified version somehow, inspired by work done by JLR on the Jaguar Growler Logo some 20 years ago. See my post about that here. > [@Unfortunately i also have made the observation that tech/knowledge/thinking for people is to demanding](https://community.ipfire.org/t/unfortunately-i-also-have-made-the-observation-that-tech-knowledge-thinking-for-people-is-to-demanding/9759/2): > > People see themselves forced to keep pace with the technical evolution. How else would you explain to them that a ransomware made their files unavailable and that only because someone clicked on a DHL phishing link? It can very well happen outside the office as well. Having said that I have worked with it-related support since 2000 in a few different roles. In a country that considers it self very techy and up to date. That notion is just wrong. People understand given instructions, like do no… ---
**Author:** ![trash-trash](https://community.ipfire.org/letter_avatar_proxy/v4/letter/t/c37758/32.png) [@trash-trash](https://community.ipfire.org/u/trash-trash)\ **Post date:** [29 May 2023 08:48 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815/4 "2023-05-29T08:48:28Z")
Is there a product manager among us? For years, product manufacturers have been conveying their logo in commercials. With a lot of money, they try to imprint the logo in the memory of young people. Logos and product name, are like business cards, you don’t change their appearance and design. The customer should be able to quickly recognize and find my business cards, among of other. Think of cars and the manufacturer’s logos, the recognition value of the symbols. The current logo has already gained a recognition value and a safety statement and a statement of strength in people’s minds. So why changing the logo ??? Never do so! BR Trash ---
**Author:** ![cfusco](https://community.ipfire.org/user_avatar/community.ipfire.org/cfusco/32/9213_2.png) [@cfusco](https://community.ipfire.org/u/cfusco)\ **Post date:** [29 May 2023 09:00 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815/5 "2023-05-29T09:00:26Z")
@trash-trash You definitely have a point. ---
**Author:** ![sec-con](https://community.ipfire.org/user_avatar/community.ipfire.org/sec-con/32/15621_2.png) [@sec-con](https://community.ipfire.org/u/sec-con)\ **Post date:** [29 May 2023 09:21 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815/6 "2023-05-29T09:21:21Z")
Indeed point well taken. But logotypes and symbols also evolve over time. My example with Jaguar should suffice, but I can list any number of companies that have changed their visual recognition over time, just one additional example below these lines ![image](https://community.ipfire.org/uploads/default/original/2X/7/7b45e7b5bc1f1623f7fbfbfd9f1f1de053d4a4c4.png) ---
**Author:** ![cfusco](https://community.ipfire.org/user_avatar/community.ipfire.org/cfusco/32/9213_2.png) [@cfusco](https://community.ipfire.org/u/cfusco)\ **Post date:** [29 May 2023 10:41 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815/7 "2023-05-29T10:41:24Z")
maybe an incremental change of the logo, leaving certain elements like Tux, but introducing a slightly modified new look could be considered when Version 3 will enter in beta? As usual, these things depend on the execution. The logo shown by OP is not bad, I thing a good artist or graphic expert could do something useful for the project. ---
**Author:** ![tphz](https://community.ipfire.org/user_avatar/community.ipfire.org/tphz/32/16551_2.png) [@tphz](https://community.ipfire.org/u/tphz)\ **Post date:** [29 May 2023 14:41 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815/8 "2023-05-29T14:41:59Z")
> [@cfusco](#): > > The logo shown by OP is not bad 😉 I think it looks better like this ![obraz](https://community.ipfire.org/uploads/default/original/2X/7/74b8c735d36a3f9fe3dfed41d818e30c58767c31.png) However, I prefer the old logo. ---
**Author:** ![jon](https://community.ipfire.org/user_avatar/community.ipfire.org/jon/32/15363_2.png) [@jon](https://community.ipfire.org/u/jon)\ **Post date:** [29 May 2023 18:08 UTC](https://community.ipfire.org/t/project-logo-reformulation-suggestion/9815/9 "2023-05-29T18:08:19Z")
blast from the past: > [@Logo Refresh Idea](https://community.ipfire.org/t/logo-refresh-idea/2400/1): > > Gotta be blunt and say it burning tux is not cool! But reality is that I’ve got a little pandemic boredom and the doodle bug. Recently during my upgrade to core update 144 I was doodling ideas of keeping tux safe. And just to be clear, I have no intentions of causing controversy or change; I’m just doodling while using the software I love and having a joke or two around it. Yes, those are jokes about tux… My initial doodles were caricatures of peeing fire (I’m certain it’s your first thought t…